Institutional Intelligence and Reputation Management
We elevate the authority of executives and protect the reputation of organizations through rigorous analysis, strategic vision, and high‑impact narratives
Where Complexity Meets Resolution
Dilema operates where decisions by government, regulators, or the judiciary directly impact the value and reputation of organizations. Our role is to transform institutional complexity into strategic clarity.
When Strategy Demands Depth
Where We Deliver Value
Scenario Intelligence: When the rules of the game change in Congress or regulatory agencies.
Institutional Crisis Management: When public or judicial scrutiny heightens reputational and operational risk.
Legitimacy Building: When it is necessary to establish trust in order to operate, invest, and expand.
The real risk is not the news. It is the timing, the license, the cost of capital, and the trust.
Mentoring & Consulting
One-on-One Executive Repertoire Mentoring
Applied Institutional Intelligence (Consulting)
Institutional Communication Strategy (Projects)
What it is
1:1 Mentoring to transform the political‑economic landscape into clarity, repertoire, and decision‑making with executive language and no noise.
For whom
Executives and founders who need to master the institutional context, sustain high‑level conversations (board, investors, government, press), and strengthen presence and authority.
Format
60‑minute sessions, weekly or biweekly cadence, in cycles of 4 to 8 weeks (renewable).
What you receive
Executive brief before each session (topics and “why this matters”)
Guided reading of the landscape: signals, actors, interests, and timing
Implications map for strategy, reputation, and risk
Personal leadership narrative: arguments, framing, and positioning lines (no “ready‑made speech,” but coherence)
Outcome
Greater capacity for reading, synthesis, and positioning, to make better decisions and communicate with more precision.
How it starts
30‑minute diagnostic to align objectives, agenda, and intensity.
01.
02.
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Fixed scope. Beginning‑middle‑end. Streamlined contracting.
What it is
Strategy and narrative project for organizations exposed to regulation, government, and reputation, combining technical rigor with editorial clarity.
For whom
Companies and brands operating in regulated sectors that need to adjust discourse, materials, and positioning in sensitive moments (regulatory change, crisis, expansion, public pressure).
Format
3 to 8‑week project, with interviews, diagnosis, and defined deliverables.
What you receive (deliverables)
Reputational and institutional risk diagnosis (tensions, vulnerabilities, blind spots)
Narrative architecture (core messages, evidence, tone, red lines)
Institutional materials package (one‑pager, Q&A, presentations, notes, manifesto/positioning)
Language adjustments for C‑level (objectivity, logic, and consistency)
Outcome
More coherent, defensible, and useful communication for decision‑making, with messaging aligned to strategy and the institutional environment.
How it starts
Briefing + material collection + key interviews (leadership and critical areas).
What it is
Ongoing consulting to monitor power dynamics, anticipate risks, and guide responses by connecting the public environment with business priorities.
For whom
Organizations in transition, expansion, or sensitive processes (investigations, controversies, licenses, contracts, regulation), or with high exposure to government, Congress, Judiciary, and public opinion.
Format
Monthly retainer with agreed cadence and SLA (e.g., weekly memo + biweekly call), with extraordinary activation when necessary.
What you receive
Monitoring with filter (signal vs. noise) and timing alerts
Executive memos (what changed, impact, risk, recommendation)
Scenarios and action lines (short‑term and preparation)
Positioning support (Q&A, responses, internal alignment)
Strategic interface when relevant (bridge‑building and follow‑ups)
Outcome
Less surprise, more timing, and stronger governance to handle sensitive issues.
How it starts
Diagnostic + exposure map (topics, stakeholders, priorities, and triggers).
Cases
Game-Changing in Times of Crisis
The Day Everything Changed
The Crisis No One Expects
Crisis • High Exposure • Transparency
In a highly complex reputational and legal crisis, I structured integrated communication (press, digital, and internal audiences) to protect business continuity.
Result: reputation rebuilt and judicial recovery plan approved within 9 months.
Reputation • Governance • Narrative
In a high‑exposure scenario, I structured an integrated strategy (press, digital, and internal audiences) to restore credibility and regain narrative control.
Result: audience growth and trust recovery within a few months.
Committee • Single Channel • Communication
Immediate activation of crisis governance, with tailored messages for critical audiences, monitoring, and safe guidance in a sensitive moment.
Result: reduced noise and institutional coherence under pressure.
When Strategy Becomes a Map
Institutional Intelligence • Regulated Sector
Routine landscape analysis and executive recommendations for entry/expansion in a complex regulatory environment, with focus on timing and risk.
Result: predictability, scenario preparation, and safer decisions.
Reinventing Communication
Lessons from a Historic Crisis
Efficiency • Culture • Continuity
Reorganization of communication operations and governance to maintain quality, consistency, and engagement even under resource constraints.
Result: operational continuity and strengthened internal culture.
Crisis Management • Compliance • Leadership
Analysis of the strategic premises that enabled reputational survival in one of Brazil’s most complex scenarios.
Result: transformation of a culture of silence into strategic transparency and narrative governance.
Insights
Communication Has a Seat at the Table
Communication is not finishing touch: it is part of the decision. When it comes late, the cost shows up in crisis, misalignment, and loss of trust.
Sample delivery:
Intelligence Report
Scenario Analysis • Trends • Decision-Making
Concrete proof of the value of applied intelligence: the connection between political facts, legal implications, and market trends.
What the executive receives: early risk assessment and identification of opportunity windows in a one‑page executive report.
Article/Insight
My career is defined by the ability to move between distinct worlds: from the creativity of editorial design to the complexity of the corporate boardroom. With more than 20 years of experience, I help leaders and companies navigate challenging institutional environments, where reputation and narrative are critical assets.
During five years in Barcelona, I refined my aesthetic vision and technical rigor with a postgraduate degree in Editorial Design, working for global brands. Back in Brazil, I took on leadership roles in one of the country’s largest engineering companies, including managing communications during Operation Car Wash—an experience that gave me a rare perspective on the fragility of brands and the need for a shielded institutional narrative.
At the helm of Dilema, I use this hybrid repertoire to deliver high‑impact consulting. I don’t just provide communication; I deliver strategic clarity. We combine geopolitical analysis, brand strategy, and visual refinement to ensure that a leader’s authority is perceived even before the first word is spoken.
Rodrigo S Ribeiro
About
Communication strategist, designer, and institutional intelligence consultant
Contact
Let’s design your next institutional step.
Whether for individual repertoire mentoring or for a reputation diagnosis of your organization, dialogue is the starting point.
